The brief of advertising is to create and advertisement, so I began thinking about what I would like to advertise. Some time ago I start project what get lost in time, and this might be perfect opportunity to movie it forward! It is home decor, medal display which you can stick to the wall, add more around it, cover whole wall with it, add strips of light, insert pictures, use as shelf, whatever you want.
During my research for home decor poster ideas, I found that most of them are more than just product. Placing the object around other things with wall, shelf background make a lot of sense, so buyers don't have to imagining it themself. For example set of 3 framed canvas from Wayfair.com on pictures below.
Bright Preppy Animals Vibrant Tiger Leopard Colorful Pictures Framed Canvas 3 Pieces Print Wall Art
What about other types of adverts? Maybe not designed to sell the product straight away, but instead stop you for a second, get you attention, like this add from Panorama Shopping Mall? Oh i love the background, this colour is calling for me! I will never guess what is for however it got me. 'This professional campaign titled 'Weightlifting' was published in Lithuania in December, 2015. It was created for the brand: Panorama, by ad agency: Ogilvy.' (adsoftheworld.com, 2023)
Campaign: Panorama – Weightlifting
Brand: Panorama
Media: Print
Category: Retail Services
Advertising Agency: Adell Taivas Ogilvy Vilnius
Creative Directors: Dominykas Žilėnas, Tomas Karpavičius
Art Director: Mykolas Budraitis
Copywriter: Lukas Šidlauskas
Photographer: Electromagnetico
Maybe take a few steps forward and brake it into pieces? I can do the same with my product and that might be the way to go. I can imagine every element suspended in the air. 'This professional campaign titled 'Jalapeno Burger' was published in Austria in February, 2018. It was created for the brand: McDonald's, by ad agency: DDB. This Print medium campaign is related to the Food industry and contains 1 media asset.' (Clio Awards, 2024)
Advertising Agency: DDB Wien, Vienna, Austria
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Andreas Münster
Copywriter: Jakob Paulnsteiner
Photographer: Vienna Paint
Finally, I found this screen from video advertisement. Look simple, with a good background, logo, main information and product. Company state on their website 'Havells India Limited is a leading FMEG company with a strong global presence, manufacturing a wide range of electrical products for residential, commercial, and industrial use. Key brands include Havells, Havells Studio, Lloyd, Havells Crabtree, Standard Electricals and REO.' (Havells 2025)
Wall light Aristo from Havells
Clio Awards (2024) McDonald’s: Jalapeno Burger • Ads of the WorldTM: Part of the clio network, Ads of the WorldTM. Available at: https://www.adsoftheworld.com/campaigns/jalapeno-burger (Accessed: 18 January 2025).
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